
Matt Spinello Sr. opened up his first lock shop in Kansas
City, MO in 1905. Matt Spinello Sr., an inventive individual, was issued patents in the
1920s for a set of scales, cigar lighter, a device for controlling elevators, a non
slip clutch for push lawn mowers, and a new type of lock. He moved to Rockford in 1921 and
opened up a lock shop.

Matt Spinello Sr., an inventive individual, was issued patents
in the 1920s for a set of scales, cigar lighter, a device for controlling elevators,
a non slip clutch for push lawn mowers, and a new type of lock. He moved to Rockford in
1921 and opened up a lock shop.

Knowing the importance of service, he was often seen
riding around in his first service vehicle, a motorcycle with sidecar.

At one time, the Spinello operation was as much involved with
lawnmowers as with locks. Old photographs show rows of push mowers in front of the store
awaiting sharpening and repair. But locks and locksmithing were Matt Sr.s passion.



Matt Spinello Sr. became increasingly busy with his new business and
removed his sons Joseph and Ignatius Spinello out of school to assist with the family
business. Joseph quickly learned the tricks of the trade from his father.

Jo Jo Fasula
|

|

Frank Fasula |
Matt Spinello Sr. retired from the business in the 1950s, Joseph
took over the business. Josephs brother-in-laws Frank and Jo Jo Fasula were added to
the work crew. The Master Locksmith, Joseph Spinello, taught them the trade. Frank Fasula
and Jo Jo Fasula specialized in "safe cracking". They were two of the best
"safe crackers" in the world.

Joe Spinello was always pround of his father's
accomplishments and hard work. He was always willing to show off his father's
patents that are, to this day, locked up in a safe.

Josephs son Matt and son-in-law
James R. White took over the company in the late 70s. Matt Spinello worked as an
outside technician and Jim White took over the company as operations manager.
M. Spinello and Son have had their share of adversity
throughout the years. Competition in a large metropolitan city is difficult in itself.
However, M. Spinello and Son also had to overcome the obstacle of another Lock and Safe
Company that Josephs brother started up in the 1960s with the same Spinello
name. From the start, M. Spinello and Son had to distinguish themselves from the other
company. They accomplished this by their same day service policies, service and product
warranties, 24 hour guaranteed emergency service, and mobile fleet expansion. M.
Spinello and Son prided themselves on being able to service customers "today".
Additional service technicians were hired to do so. They offered extended warranties on
their products and services. Sometimes extending the factory warranty. This developed a
certain trust about the companys services and products. They also established an
"after hour on call schedule" so that both new and existing customer could be
provided with emergency service after regular business hours.


The mobile service fleet grew from a motorcycle with sidecar to six
radio dispatched fully stocked mobile workshops. They even spent additional money on the
fleets exterior paint schemes to distinguish ourselves. Instead of one color, hand
lettered vehicles; we went to a three-color paint scheme with graphics and the renowned
Spinello logo. These vehicles are also our mobile billboards. M. Spinello emphasized
the importance of being able to handle the immediate needs of their walk in customers by
stocking more products and adding employees. "Sometimes, our competitors actually
refer their customers to us now," said James R. White. M Spinello and Son now employs
ten full time employees and plan to expand their mobile service fleet within the year.
 
Another challenge M. Spinello and Son faced was the growing security
industry. Large, national, chain hardware stores, and local and national security
companies infiltrated the Rockford area. Providing just lock and safe service just
wasnt enough. The company integrated intercom entry systems, access control systems,
electrical locks, keyless entry devices, closed circuit television systems, and other new
age security products and services. M. Spinello were also careful to provide the same
quality service with these new products as they did when they serviced push mowers and
guns. These newer services were essential to the growth and prosperity of the business.
They research new security products daily. Their customers wanted us to also install
burglar alarms as well. But M. Spinello drew the line because they knew that it
would jeopardize their service quality.
Handing a company down through four generations, successfully, is
not an easy accomplishment. Times change and individuals and philosophies change
with it. The older generations of Spinello wanted to replace a piece of equipment when it
broke down. They younger generations wanted to replace the same equipment and purchase
another, before the first broke down. The different generations voiced different opinions.
Despite these differences, the family still acknowledged the importance and meaning of
each business decision that was made. They took into account the previous experiences of
the prior generation and tried to understand the decisions that were made with this in
mind. This developed a trust from generation to generation. Family members now represent
over fifty percent of the work force.
M. Spinello and Son now service over 4500 residential, commercial
and industrial accounts. In the last six years, their annual sales have increased over 100
percent. The name M. Spinello is still synonymous with quality service and products in
northern Illinois, even after ninety-five years.

"I remember one time a boy about five years old came in,"
said Joseph Spinello who passed away in 1996." He asked me how much it was to make a
key for an old padlock. I told him the first key was a dollar the second key was twenty
five cents." The boy said, Ill take the second one, and Joseph charged
him twenty-five cents.

"Thats how we try to treat our customers. "Just like
our great grandfather and grandfather" say great grandsons Jimmy White and Matthew
Spinello. "Not only has the business been handed down, but so has the heart,
craftsmanship, knowledge, and philosophies. We think our great grandfather and grandfather
would be proud of us." |